Presented by:
Pamela Karr
ISM6222
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| Continued Research |
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| Bibliography |
Examining the social aspects of consumer interaction
with the Internet: Can websites have personas?
"If we view people as social actors, then we should view the net as a social technology" (Sproull & Faraj, 1997).
In order to engage the students in the activity to collect robust data, deception had to be designed into the study. . .
The interaction between the "computer-effect" and the "web-effect" will have to be further analyzed in an additional paper by further analyzing each of the twenty-one measures independently to see the main and two-way effects.
It has been found that human-computer interaction is just another subset of interpersonal communication, just one of the people is replaced by a computer.
AbstractIt has been argued that computers exhibit a social presence that invokes humans to use social rules when interacting with computers. This paper will expand on this concept to explore if the same can be said with e-business websites. A study of how the social distance and functional presence of an e-business source conducting evaluations will help determine if websites can be perceived as social actors in human-computer interaction. Ultimately, the research will examine if websites can portray enough social cues and therefore can benefit from the social norms exhibited in interpersonal human communications. This will be done using 2x2 factorial study varying two levels of social distance (evaluations done by the e-business website, evaluations done by a third party) and two levels of functional presence (evaluations done on the same or different computers). |